Effective date: 2 September 2025
Last updated: 2 September 2025
This Privacy Policy explains how www.livetvuk.com (“LiveTVUK”, “we”, “us”, or “our”) collects, uses, shares, and protects your information when you visit our website, interact with our content (including embedded live streams/players), or contact us. It also describes your privacy rights and how the law protects you.
If you are located in the UK or EEA, this policy explains your rights under the UKGDPR/EU GDPR. If you are a California resident, it also explains your rights under the CCPA/CPRA.
LiveTVUK is the data controller for personal data processed via this website.
Website: www.livetvuk.com
Email (privacy): [email protected]
We collect the following categories of information:
Contact details (e.g., name, email) when you reach out to us.
Content of messages you send via contact forms or email.
Device & usage data: IP address, browser type/version, operating system, device identifiers, pages you visit, time and date of visit, referring/exit pages, approximate location (city/country), interaction with page elements and ads.
Log data & diagnostics: server logs for security, fraud prevention, and performance.
Embedded players and widgets (e.g., live TV iframes, analytics, ad networks) may collect data directly from your device in accordance with their own privacy policies.
We use your data to:
Provide and operate the site and our streaming/guide features (legal basis: performance of contract; legitimate interests).
Improve, maintain, and secure our services, including troubleshooting, analytics, and fraud/abuse prevention (legitimate interests).
Personalize content (e.g., remembering preferences) (consent for non-essential cookies; legitimate interests for essential functionality).
Show advertising and measure ad performance (consent where required; legitimate interests otherwise, subject to local law).
Communicate with you if you contact us (performance of contract/legitimate interests).
Comply with legal obligations (e.g., responding to lawful requests) (legal obligation).
Where consent is required (e.g., for certain cookies/marketing in the EEA/UK), we will request it via our cookie banner or settings.
We use first-party and third-party cookies, SDKs, and similar technologies to:
Essential: enable core functionality (security, load balancing, user preferences).
Performance/Analytics: understand usage and improve the site.
Functional: remember settings and enhance features.
Advertising/Targeting: deliver and measure ads, limit ad frequency, combat fraud.
You can manage your preferences via our Cookie Settings (banner or footer link) and through your browser settings. Blocking some cookies may affect site functionality.
We may work with ad networks (e.g., Google Ads/AdSense/Ad Manager) and analytics providers (e.g., Google Analytics or similar). These partners may set cookies and collect data such as IP address, device identifiers, approximate location, and on-site interactions to:
deliver, personalize, and measure ads;
detect and prevent fraud/invalid traffic;
provide aggregated analytics and performance reports.
Partners act as independent controllers or processors depending on the service. See their respective privacy notices and settings to learn more about how they handle data and how to opt out of personalized advertising where available.
Pages may include embedded players, widgets, or links to third-party sites/services (e.g., broadcasters, social media, CDN video players). Interactions with embedded content are governed by the privacy policies of those third parties. We are not responsible for third-party practices.
We share data only as necessary:
Service providers/processors (hosting, security, analytics, ad serving, customer support) under contracts that require data protection and confidentiality.
Legal & compliance when required by law, regulation, or to protect our rights, users, or the public.
Business transfers (e.g., merger, acquisition, reorganization), subject to continued protection of your data.
We do not sell your personal information for money. Under some privacy laws, certain ad/analytics disclosures may be considered “sharing” for cross-context behavioral advertising—see Your rights below.
Your data may be processed outside your country (including outside the UK/EEA). Where required, we rely on appropriate safeguards (e.g., UK International Data Transfer Agreements/Clauses, EU Standard Contractual Clauses) to protect personal data transferred internationally.
We keep personal data only for as long as necessary for the purposes described in this policy, to comply with legal obligations, resolve disputes, and enforce our agreements. Retention periods vary by data type and context. Server logs are typically kept for a limited time unless needed for security or investigations.
We implement technical and organizational measures designed to protect personal data (e.g., encryption in transit, access controls, server hardening). However, no method of transmission or storage is 100% secure.
Our site is not intended for children under 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal data from children. If you believe a child has provided us personal data, contact us to request deletion.
You have the right to:
Access your personal data;
Rectify inaccurate or incomplete data;
Erase data (in certain cases);
Restrict or object to processing (including direct marketing);
Data portability (receive data in a machine-readable format);
Withdraw consent at any time (where processing is based on consent).
To exercise these rights, contact [email protected] You also have the right to lodge a complaint with your supervisory authority (e.g., the UK Information Commissioner’s Office).
You may have the right to:
Know the categories of personal information collected, sources, purposes, and disclosures;
Access and delete certain personal information;
Correct inaccurate personal information;
Opt-out of “sharing” for cross-context behavioral advertising;
Be free from discrimination for exercising your rights.
To make a request or to opt-out of “sharing,” contact [email protected]
or use the Do Not Sell/Share My Personal Information link (if provided on the site).
Some browsers offer a Do Not Track signal. There is no consistent industry standard for responding to DNT signals; accordingly, we do not currently respond to them. We will update this policy if that changes.
Cookie Settings: adjust your preferences via our on-site banner/settings.
Browser controls: block or delete cookies via your browser.
Ads personalization: use on-site controls (where available) or your ad settings with providers to limit personalized ads.
We may update this Privacy Policy from time to time. The updated version will be indicated by the “Last updated” date and becomes effective when posted. Material changes will be highlighted where appropriate.
If you have questions, requests, or complaints about this Privacy Policy or our data practices, please contact:
Email: